Stock vs. Reality
While working on ED’s website, our team had an enthusiastic discussion about whether or not to use stock photos or ‘custom’ photos on the site. I mean we all have a phone with a camera, how hard could it be to take a few ‘true to life’ photos for the website? Can’t be that hard.
Turns out it’s not that hard (HA!), but we liked stock images better – mostly.
Stock images have been used in marketing materials since the 1920’s and are mostly fictionalized versions of real or ‘real-ish’ situations meant to circumvent paying a photographer to build or create a true-life shoot to capture an actual situation. Instead of paying a photographer thousands of dollars to build that specific product shot or commercial office tableau, we marketers often choose to pay a few dollars per picture that captures ‘close enough to reality’ to work in a particular design. The irony is that often there is very little ‘reality’ in stock photography. A quick search of ‘parenting’ on popular stock photography sites will show the stark contrast between the reality that parents know to be true and the clean, mess-less, highly staged, slightly unfocused stock photos of calm, polished parents and their pristine children.
BUT the conversation around stock vs. reality inspired a powerful discussion about the reality of our lives; the messy, beautiful, productive, loving chaos in which we live and work. We had a good laugh around the idea of a stock vs. reality photo series on our blog and social media. When the laughter died, in true Erin-stir-the-pot style, I said let’s do it. The silence on the Google meeting was stark. *cough* “Um. You want me to take a picture of my ACTUAL desk?”
The vulnerability of showing our true spaces and faces is terrifying. We are a team of very different, highly accomplished, driven women. We each wear approximately 100 hats EACH, on any given day. That’s a lot of hats, and they’re everywhere, well at least mine are. Why in the world do I want to bare my shit show of a soul to everyone!?
Here’s the deal though, we’re bad asses. No really. I didn’t say we’re perfect. I didn’t say we’re not business blouses on the top, fuzzy pants and animal slippers on the bottom. I said we’re bad asses. We are dedicated, driven, passionate and REAL. The REAL in us is what we love about each other and what we want our clients to see and appreciate in us.
Are you ready to get real with us?
April Stock vs. Reality Challenge
Each week in April, we’re going to share a stock photo on social media. It might be work or life related – ‘home office’, ‘bosses’, ‘healthy lifestyles’. Each Tuesday we’ll share the stock photo and pair it with a shot of our reality and we invite you to join us. At the end of the month we’re going to do a draw for a prize from the names of those who participated. More details on the prize to follow shortly!
Rules of Engagement:
- Be nice. Reality is ducking vulnerable. Don’t be jerks. If your reality is being a jerk just keep scrolling
- Share 1 reality photo for each week’s stock photo as a comment or tag (Instagram) on the social media post for that week. Social media posts will be on LinkedIn, Facebook, and Instagram.
- 1 entry allowed per person per weekly photo shared. But if you share your photo on all 3 social media platforms, you can get 3 entries!
- Contest closes April 30th, 2021. The winner will be announced on May 3, 2021 by random draw.
- Disclaimer: your submitted photos will not be saved, used or shared by us for any reason. This contest is not sponsored or administered by any of the social media channels. Sharing the post is not required for an entry. (But we’d certainly appreciate if you do share!)
As usual I’m kicking myself a bit for my big mouth, but I’m committed to the outcome. There’s enough ‘stock’ in this world. Let’s get real.