About ED

ED is grassroots, functional and practical with roots planted in family, business and entrepreneurship. We have grown our experience with all types and sizes of teams, organizations and communities. 

ED has a strong sense of integrity. We do what we believe is right for our team, our customers, their brand and their clients. We don’t shy away from saying what’s sometimes tough to hear. 

ED thrives on momentum. We get sh!t done – no really, we do. Don’t ask us to do something if you don’t want it to be done. 

ED connects the dots and guides clients through the creative process. Connecting creative concepts, with the right content and delivery is how we help clients complete the picture. Often our conversations start with “I was thinking about you…” or “I have an idea…”

ED asks the questions that matter; even the hard ones. 

ED inspires our clients to think about every day things, differently. 

ED believes the best relationships don’t have to be elaborate or complicated, but they must be meaningful.


Who is ED?

Erin Rayner

Meet Erin! ED’s Founder, President, Strategist, Big Idea Person, Connector, Bubble Popper, Dreamer, Cynic, and Black Hat Wearer! 

Erin’s favourite part of her work with ED is tackling big ideas, strategically and creatively, using her wide range of unique experiences to support her team and solve problems for clients. You will find Erin often unmutes her mic on a Zoom meeting to say “I have an idea..” or “I’ve been thinking about your business/customer’s/problem/solution…” Erin easily makes nonlinear connections, whether that be with people or ideas. She provides a 30,000 ft view and connects the dots where not everyone sees dots. Working with Erin you will find that she is direct, articulate and thoughtful; Erin is thinking about your project when you are thinking about other things. 

In her nearly 15 years of working with ED, Erin has received her Masters of Hard Knocks Business School, Marketing Diploma from NAIT with Honours, awarded Top 40 Under 40, and the Rising Star Event Planner Award from MPI.   

Outside of work Erin loves to surf. She finds that riding waves is a lot like life and entrepreneurship. Non-Surfers think surfing is all about riding waves….and it is, BUT what people on land don’t realize is that for that 10-second awesome wave, there could’ve been HOURS of arm-exhausting paddling, washing-machine wipeouts and sitting in the water paddling to miss the previous 100 waves….  

During a global pandemic or when not working on her paddle, Erin can be found exploring Edmonton’s river valley with her young son and energetic standard poodle, Charlie. 


Kelsey Williams

Meet Kelsey! ED’s Lead Planner, Visionary, Marketing & Design Guru, Project Manager, and Storytelling Ninja!

Kelsey works with you to move ideas to a vision, to design concept, to implementation and execution. She creates memorable experiences and ensures that you share authentic and meaningful messages with your event attendees. Kelsey’s speciality is telling impactful stories and taking attendees through a range of experiences and ways to connect with your brand.

Kelsey has been with ED since 2014 and has honed her talents for many years prior. Her experience includes marketing, fundraising, sponsorship, communications, board management and event production in a variety of industries. Kelsey has organized in-person and virtual events locally and nationally from small gatherings to over 1500 attendees.  

Kelsey’s favourite things about her job include taking a creative vision through the many steps of making it happen and then making it seem seamless and easy for the client and attendees. She continuously is thinking about things before they are a concern or issue, bringing thoughtful suggestions to clients that best tell their story, and looking at the whole picture and focusing on the attendee experience. Event day is always a rewarding experience to see all of the hard work and planning come to life and see the impact it had on the attendees.

When working with Kelsey you will find that she is thoughtful, driven, and organized. Kelsey can be relied upon to get shit done, consider your attendee’s experience, bring a marketing perspective to the table, have strong vendor relations and make the connection to the right suppliers. She’ll keep the project moving on time and budget, and most importantly – make the process fun and not too overwhelming!

After work Kelsey can be found spending time outside with her family camping, hiking, sledding, backyard fires and taking care of her chickens. Yes, she’s the token crazy cat lady but with chickens. She also enjoys running and exercising and traveling (when we can). Kelsey is married to an incredibly supportive husband who helps her brainstorm concepts and puts up with her detailed at home to-do lists. She has three young kids – twin boys in elementary and a daughter in preschool.


Jennifer McMillan

Meet Jen! ED’s Event Assistant, Sourcing Specialist, Tech Wiz, Taskmaster and Entertainment Guru.  

Jen has a plethora of experience working as an entertainer at events. Jen feels very connected to the entertainment and artist side of events from her experience as a musician, and over the years has grown a fond appreciation for both sides of the planning and entertainment process.

A few of Jen’s favourite things about her job include meeting awesome and inspiring clients, using her creative mind to come up with interesting themes, centrepieces, decorations, gift ideas, etc. She’s become a sourcing whiz in finding just the right items for client’s events and at the right cost. Bringing in items from around the world to create unique experiences is always a thrill, especially when things get held up at customs! Now with virtual events, there are no limits in finding the right entertainer for your event. With global connections in the music industry, Jen can find exactly what you need and wow your guests with the experience they have.   

When working with Jen you will find she brings boundless creativity to the ED team, as well as a hands-on knowledge of the entertainment and music industry. You can rely on Jen to be punctual, get the best price while maintaining the best quality, and most of all making your event planning experience fun! She is incredibly detailed, keeps the rest of the ED team on track, and always enjoys a great pun!

In her free time, Jen can be found writing or arranging music for choirs, performing at the Mayfield Dinner Theatre, singing and playing piano, and spending time with her family!

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