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  • Your clients are our passion.

  • Your brand – our mission.

  • It’s your soul – isn’t it time you expressed it?

You have a lot on your plate. Let ED help!

ED is an experienced and enthusiastic team of event planners, creative thinkers, strategists, and designers that all have one mission – to ensure your brand message is clear and effective.  Do you have an idea, event, or marketing initiative, that has been taking up space in your mind, on your desk, or in your calendar that just doesn’t make it to the top of your list? We get it and we get ‘it’ done. Your clients are our passion. Your brand – our mission.  

Events are a Journey – When it comes to events, whether internal or external, live or virtual, we work with you to create an experience that goes beyond your brand and really reaches your audience. We bring our creative force to the table. We work with your team of stakeholders, volunteers or leaders to build a dazzling guest journey that will have them raving for months or years to come. 

All Encompassing Marketing Strategy – A strategy goes beyond digital, virtual, or traditional mediums. Companies need a team that can help them to see the whole picture. Whether you need an entire marketing plan, a complete rebrand, a social media audit, a one-off promotional piece to share with clients, our diverse team can guide you through. 

Graphic Design is often where the focus lands in a business’ marketing. While the visual end pieces are important, the process of getting there, the copy writing, and the strategic perspective is also an important part of a designer’s role.  

Our Experience

ED’s experience is as varied as its team. We’ve worked with business to business advisors, manufacturers, national and local associations, advocacy organizations, distributors, caterers, financial planning firms, film festivals, theatre festivals, and the list goes on and on.  Regardless of industry, stage or size of task, we’re keen to get to work.

Meet the team

Erin Rayner

Meet Erin! ED’s Founder, President, Strategist, Big Idea Person, Connector, Bubble Popper, Cynic, and Black Hat Wearer! 

In her 14+ years of working with ED, Erin has received her Masters of Hard Knocks Business School, Marketing Diploma from NAIT with Honours, awarded Top 40 Under 40, and the Rising Star Event Planner Award from MPI. 

Kelsey Williams

Meet Kelsey! ED’s Lead Planner, Event Coordinator Extraordinar, Visionary, Marketing & Design Guru, Project Manager, and Storytelling Ninja! 

Kelsey has been with ED since 2014 and has honed her talents for many years prior. Throughout the years Kelsey has held many roles including marketing, fundraising, sponsorship, communications for a wide variety of events. Kelsey has experience organizing everything from local to national events, small gatherings to over 1500 people, and a variety of in-person and virtual formats.

Jennifer McMillan

Meet Jen! ED’s Event Assistant, Sourcing Specialist, Tech Wiz, Taskmaster and Entertainment Guru.  

Jen has a plethora of experience working as an entertainer at events. Jen feels very connected to the entertainment and artist side of events from her experience as a musician, and over the years has grown a fond appreciation for both sides of the planning and entertainment process.

Dana Zadler

Meet Dana! ED’s Event Assistant, Multitask Extraordinaire, Voice of Reason, Curator of Local Host Spots and Sourcing Specialist.

Prior to ED, Dana was a chef, chauffeur, housekeeper, referee, activity planner, and you guessed it…a stay-at-home mom. This came after her 10-year career in the banking industry where she excelled in developing relationships with her clients to help them work towards financial freedom and achieve their goals. She brings a range of skills to the table including a level headed approach to problem-solving and her tendency to be over prepared for every situation. Dana is a quick learner and strongly believes in doing things right the first time!


“Canadian Western Bank has worked with ED Marketing & Communications in planning our annual Holiday Gala (~975 attendees) for the past 5 years.  I personally had the opportunity to work with Kelsey Williams and Jen McMillan to plan our 2019 Holiday Gala.  It was a great experience and I would highly recommend working with both of these representatives again.  During the planning phase, detailed agendas were provided and as we brainstormed for ideas, Kelsey and Jen did all the research to source items and all we had to do was make decisions.  During the event, Kelsey was on hand to ensure everything went off without a hitch, sound, lighting, presentations, décor, etc.  I would definitely recommend ED Marketing and Communications for assisting with planning your next party.”

-Lynn Corbett, Sr Manager, HR Operations Administration