Shoes for the Shoemaker’s Wife…. Finally!

There’s an old proverb that can be traced back to the mid-1500s ‘the cobblers wife/children have no shoes’. It is referenced in some variation in German, French, English, Spanish, Arabic and Chinese and it even transcends industries – the cobbler and his family are shoeless because they focus all their efforts, product and knowledge onto their customers and, in a more modern version, the plumber’s house has a dripping tap. I feel many an entrepreneur can relate to these sayings, the ED team included.

The proverb aptly describes what has been happening in ED’s digital life for at least the last 7 years if not longer. The shoemaker’s wife has long been poorly shod in the digital world – our ED website was a great investment…in 2010 and has been in dire need of updating and attention for at least the last 8 years. In the proverb, the shoemaker’s wife spends her days surrounded by beautiful, well-crafted shoes, meant for other’s feet. The ED team has always been hard at work on behalf of others and we rarely make the time and space to work on our own ‘shoes’ (aka brand). We have worn the outdated shoes of the cobbler’s wife long enough!

Like was the case for many in the event world, the pandemic put a heartbreaking hard stop to all our work in the Spring of 2020. The ED team stumbled along like everyone else stubbing our toes in the dark as we tried to comprehend the incomprehensible. For a bunch of planners, it was torture (and very hard on our toes!)

After a few laps around the pandemic dance floor, we found the joy of a slower pace; bike rides and family time, close-to-home stay-cations and five star take-out. Through the summer we consulted on the important projects of a few brave clients but we were still wearing our worn out shoes, standing on the sidelines at the dance.

As September came, the leaves turned and began to fall, we found our bearings in the world of virtual events and have again begun to thrive. We found our groove – and the old, worn out ‘digital’ shoes just could not keep up anymore.

We are so excited to introduce you to our new, beautiful, shoes…I mean website!

Thanks to a lot of hard work of the incredible Kelsey and Jen we have a brand new website that, in this humble ‘shoemaker’s’ opinion, beautifully captures our passion and work with our amazing clients. We invite you to have a look around, let us know what you think and we can’t wait to dance the night away with you again soon.

Also connect with us on LinkedIn, Facebook or Instagram – yes, those shoes also got some much needed attention.