Do you have a job where when you tell people what you do they have a preconceived notion or stereotype about what that means? Let me give you a perfect example.
Random Person: “great to meet you Kelsey, so what do you do for work?”
Me: “great to meet you Random, I’m a corporate event planner!”
Random: “oh that’s cool, so you plan parties?”
Me: “well….I guess yes, sometimes, but there is so much more to it than that”
Random: “yeah, I get it, I just helped my community league host a bouncy castle and cotton candy day for the kids. You have such a fun job!”
Don’t get me wrong, I have planned a couple events that had bouncy castles and cotton candy but those are minor details compared to what we (ED Marketing) actually does. Yes, choosing the right caterer and entertainment is important to the guest experience but if those were your only 2 decisions to make then you could have your Aunt Susan do some research on Google and make it happen.
Over the next couple of weeks we are going to share with you some thoughts on why we are #morethanapartyplanner and how having strategy, thoughtful intention and a marketing mindset can take your event from being just a social gathering to a brand building, employee culture or community development opportunity.
We see events as an opportunity to share your message, purpose, brand and unique characteristics in a memorable way. Events are a great marketing tool that beats out a traditional print or billboard campaign and can create lasting impressions- which is what you ideally want right?
Erin, Jen and myself each have a unique background and current role within ED that when combined provides a fuller picture than just that of planning a party.
I’ll be up first next week and I’ll share with you a bit about our discovery process that is our first step with clients when discussing their event. In the meantime, do you have a job that people tend to think they know what you do? Share a meme with us about your job and what people think you actually do!